Start with actual SKU reports
For each product group, collect sale price, cost of goods, marketplace sales and fulfillment charges, promotion costs, returns and cancellations. Do not combine percentages from articles: fees depend on category, fulfillment model, period and order conditions.
We use your transaction reports because charges depend on the product, delivery, promotions and fulfillment model. We review actual orders and show what remains after costs.
Direct sales have other costs
Your site avoids the marketplace sales fee but incurs payment processing, fiscal receipts, shipping, support, hosting and catalog maintenance. Customer acquisition is essential to the comparison: marketplace visitors are already on the platform, while a new site needs search, ads or an existing audience.
Illustration only: a ₽2,000 item leaves ₽400 after product and marketplace costs. The same item leaves ₽500 on your website after product, delivery, payment and acquisition costs. The ₽100 difference across 1,000 such orders is ₽100,000 before site overhead. Replace every assumption with your own reports.
Repeat orders change the result
A direct channel is valuable when customers return to your brand. Evaluate the first acquisition cost alongside later orders. That requires permission to communicate, a reason to return and reliable support; launching a site alone does not generate repeats.
For a rarely purchased product from an unknown brand, the marketplace may remain the main channel. Your website can still support detailed product information, B2B enquiries and tests of direct demand.
Test a channel, then expand
Keep the marketplace audience and test direct sales on items with strong margins, repeat demand or complex selection. Measure the amount left per delivered order before fixed costs, acquisition cost, repeat purchase share and returns separately.
We can build the store and migrate the approved catalog list for ₽149,000 if a sample export confirms the scope. The package includes checkout, selected payment and delivery options, order notifications, statuses and website stock updates from one agreed source. The related guide explains the migration process.
What to bring to a development discussion
Bring a full purchase cycle of sales and fee reports, SKU margins, external advertising costs and repeat purchase frequency. These figures help select initial categories without promising payback from a market average.
Your project estimate should show development, data migration, integrations and ongoing operation separately. You can then compare the investment with direct order volume under your own assumptions.
Frequently asked questions
Can you help me estimate whether my own store can pay off?
Yes. We compare the amount left per delivered order before fixed costs across both channels, including fees, acquisition, payment, delivery and returns. We then model the order volume needed to cover the store’s fixed costs; no payback is guaranteed from an order example alone.
What can you do after the calculation?
If the numbers support a test, we can build a store and migrate the approved Ozon and Wildberries catalog list for ₽149,000 when the sample export confirms the scope. We can then manage daily operations under a separate agreement.