Separate diagnosis from implementation
Our basic search setup starts at RUB 40,000, with exact scope driven by the number of templates, analytics readiness, and access to engineering.
An audit has value only when the client team can implement it or the proposal includes engineering, page design, content production, and post-release verification.
Identify the cost drivers
Large catalogues, languages, regions, failed migrations, duplicate filters, slow platforms, and missing source access increase both investigation and delivery work.
Count distinct templates and system changes rather than spreadsheet queries: one catalogue-template repair may affect hundreds of URLs, while one calculator can require its own product work.
Distinguish one-off and continuing work
Audits, migrations, templates, and core landing pages are projects; index monitoring, factual updates, new demand-led pages, and conversion review continue.
Keep link placement, paid media management, and media production out of an opaque SEO line; each needs a visible budget, quality rule, and owned deliverable.
Make the proposal auditable
A useful estimate links each observed problem to a change, owner, deliverable, and verification method rather than selling a count of keywords.
Ask for the first two delivery cycles, engineering dependencies, and conditions for reprioritisation so the fee buys releases and decisions rather than a weekly position report.